With a legacy spanning over 50 years, CERCI Oeiras is one of Portugal’s most prominent non-profit organizations dedicated to social inclusion. They support individuals with disabilities in their social and professional integration through a wide range of specialized services. However, their digital presence was failing to reflect the excellence of their mission: the legacy website was technologically obsolete, making navigation a challenge for families, healthcare professionals, and partners.
The challenge for Multisnet was to rebuild the institution's digital identity from scratch, creating a robust platform that serves as a modern gateway to their social mission.
After gathering requirements and diagnosing the critical points of the previous website, we developed low-fidelity prototypes (wireframes). The goal was to test and validate the visual hierarchy and information organization before moving to the aesthetic component, ensuring the structure supported all the institution’s service areas.
With the structure validated, we moved to the final design. We chose to honor the institution's visual identity, using its vibrant colors and prioritizing real photography of the users in active contexts. This approach humanizes the platform and reinforces the authenticity of CERCI Oeiras' mission.
We developed a balanced and consistent layout, with a color scheme that reflects the institution's vitality. Replacing stock images with real photographs was a strategic decision to strengthen the proximity between the visitor and the daily life of CERCI Oeiras.
A strong aesthetic presentation allows for:
The old website had reduced visibility on Google due to technical gaps and technological obsolescence. Our proprietary platform resolved these issues natively, integrating advanced optimization techniques from the core code. The result was a clear rise in rankings for strategic keywords just a few months after launch.
Good SEO allows for:
Given the diversity of CERCI Oeiras' services, content organization was our priority. We redesigned the entire navigation so that any user can find what they are looking for with the minimum number of clicks, organizing the institution's vast offerings into intuitive thematic areas.
An optimized information architecture allows for:
