With over two decades of expertise, Rodon Biologics is a key player in the biotechnology sector. The core challenge was to rebuild their online presence, replacing an outdated legacy site with a high-performance platform that aligns with their international market positioning.
To ensure authenticity, we conducted an exclusive photoshoot of their facilities and research teams in action. By merging this custom visual content with modern, precise design, we delivered a digital presence that effectively showcases Rodon’s scientific innovation and global authority.
After identifying the gaps in the old website and defining the objectives for the new one, we began the process with the creation of several low-fidelity prototypes. This stage allowed us to visualise how to structure the information and position the content more efficiently. We explored different layout options to ensure a comprehensive analysis of the possible solutions.
After analysing the various alternatives and carrying out some usability testing, the base layout was defined and we began producing the high-fidelity prototype. At this stage, we used the previously selected colours to create contrast and guide the user's attention to the most important content, and we selected the photographs to be used.
We designed a sober website that reflects the company's positioning within its field of activity: biotechnology. As the base colours had to be aligned with the existing logo, we played with contrasts and small variations to create a more modern visual effect.
A good aesthetic presentation allows:
The previous website did not follow a responsive approach, which made usability and overall navigation difficult for visitors who were not using a desktop computer. We resolved this issue by creating a fully responsive website.
A responsive solution allows:
The biotechnology field can be highly complex and technical, so it was essential to segment the website for two distinct types of users:
To achieve this, we created a page that succinctly lists all of Rodon's services, each of which can be explored in more detail on a dedicated page.
Good information architecture allows:
